Things I’m proud of
Spotify Playlist Advertising Platform
This platform transformed how Spotify’s sales teams leverage data—creating custom analytics that unlock powerful audience insights and real-time opportunities for podcast and playlist sponsorships. Designed and built based on deep user research into the sale’s teams workflows, the platform has become a key growth driver for Spotify’s advertising business.
Pasted App
Pasted started with a simple idea. Create an app that encourages creation over consumption. Co-founded by Ben Fogarty and James Mercer, we were featured in Engadget(below), TechCrunch and Mashable with partnerships with Tony Hawk, Meow Wolf and Artists Jesse LeDoux and Creighton Barrett.
The Beatles Streaming Launch
We were trusted by Spotify for the biggest catalogue launch in their history, The Beatles on Christmas day. We created a song sharing experience that contextualized the music for a new generation and let all users hear song clips regardless of membership. We thoroughly tested the web app leading to a smooth and successful launch during the holidays.
Portland TriMet Hop Card
Consumer & Enterprise Applications
The TriMet Hop Card is a user-centered, contactless payment system for Portland Oregon’s public transit system. From account creation and fare capping, to replacing a lost card, the experience was designed to be easy for all riders. The platform included an enterprise application for use by local companies to easily fund employee transit benefits.
View it live here
Twitch Developer Engagement at GDC
Twitch wanted to engage developers by positioning itself as a critical part of each phase of game development from inception to launch. The final product is a cohesive visual touchscreen experience that can be self guided by GDC attendees or led by a brand ambassador. The experience helped drive meaningful engagement with key game developers and is expanding into a global web based experience.
